Trends report: The latest in sweets and snacks

Sweets and snacks of all stripes have been powerhouse products throughout the pandemic, with consumers increasingly reaching for everything from indulgent delights to better-for-you small bites. In fact, Mondelez International found that 88% of adults around the world are snacking more amid the pandemic, and 52% consider snacking to be a “lifeline.”

Savory snacks and popcorn are having a particular heyday, according to The NPD Group, as people look for comfort and something salty to go along with their at-home entertainment. What other major snack and confectionery trends are currently leading the pack?

Combination flavors

Blending multiple different flavors together has been a major hit in the snack space, and the National Confectioners Association counted it among the four trends they expected to see a lot of at this year’s Sweets & Snacks Expo. Kellogg’s Pringles brand,for example, combined sweet and spicy flavors together for its limited edition Pringles Wavy Pineapple Habanero.

New takes on old favorites

Food manufacturers are turning classic candies and snacks on their heads with new takes on fan favorites. Takis, for example, recently expanded into several new snack categories with the introduction of Takis Hot Nuts, Takis Watz cheese snacks, Takis Waves ridged potato chips, Takis POP! ready-to-eat popcorn and Takis Stixcorn corn snack sticks.

Frankford has turned classic candies on their head by lending their flavor to marshmallows, including Swedish Fish Marshmallows and Sour Patch Kids Watermelon Marshmallows. Other interesting candy innovations include Starburst lollipops, Kool Aid Cotton Candy and Skittles candy canes.

Better-for-you options

The better-for-you grocery trend of the past few years has only amplified during the pandemic, with many customers looking for healthier alternatives to their favorite foods. Among the options in this category introduced at the Sweets & Snacks Expo are ChocXO’s Coconut Almond Butter Cups and Dark Chocolate Peanut Butter Cups. Both chocolate cup products include organic 70% cacao, simple ingredients and are low in real sugar.

Small indulgences

While better-for-you treats and snacks have been making steady headway in recent years, consumers are still more than happy to treat themselves every now and then. Some 64% of people around the world say indulgent snacking is fine as part of a balanced diet, according to a report from FMCG Gurus.

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