The Current Development Status of the Popcorn Industry

Popcorn, as a classic snack, has a long history and a broad market. In entertainment venues such as movies, television, and games, popcorn often becomes one of the audience’s favorite snacks. According to data, in 2018, China’s total consumption of popcorn was 626,000 tons with a production of 641,000 tons. It is projected that by 2024, China’s total consumption of popcorn is expected to reach 738,000 tons with a production of 845,000 tons.

Following the pandemic and an increase in people’s demand for leisure activities and entertainment along with an increase in the number of movie theaters; there has been steady growth in the market demand for popcorn. Consequently leading to continuous expansion in the market size of the popcorn industry. It is anticipated that by 2024, China’s popcorn industry will see its market size grow to approximately RMB15.55 billion.

At present time，the sales channels for popcorn are quite diverse including traditional sales channels such as supermarkets，convenience stores，and e-commerce platforms；as well as specialty stores and innovative sales methods.With steady development within domestic film industry and increasing scale within cinema chains；cinema chains have become one important sales channel for Chinese popcorn products.According to statistics，popcorn sales at cinema chains account for about60%，followed by KTV entertainment venues at10.85%，and supermarkets at12.08% respectively。