Popcorn Market Share & Trends Analysis Report

In the past year, popcorn has exploded into the snack market as a versatile canvas for many different snacking occasions. Popcorn can be salty, sweet, spicy or bland; it can be eaten sitting down or on-the-go; it can be flavored without other main allergens and marketed as a healthier alternative to some cookies, chips and crackers. And its popularity shows no sign of cooling.

Globally, consumer interest in snacking has grown yearly. As snacking throughout the day — versus eating three sit-down meals — gains popularity, consumers are seeking snacks that can fit different eating occasions and moving away from the idea of snacks being inherently unhealthy. Major snacking trends from 2023 that have carried into 2024 include an interest in health-and-wellness, clean label ingredients and savory options. Popcorn has emerged as a front-runner food that can fill these three categories.

Due to increased internet usage and customer preference for shopping apps, major market participants are rapidly building e-commerce websites in potential areas. Consumer inclination towards e-commerce is expected to drive segment growth. In addition, the prices of products in supermarkets/hypermarkets vary according to brand, and customers have the option of selecting from a variety of brands to fit their budget. Consumer demand for salty snacks including popcorn has increased in product portfolio expansions at supermarkets and hypermarkets.

The global demand for ready-to-eat snacks is increasing, significantly affecting the food and beverage market. Ready-to-eat (RTE) products dominate the industry. An expanding range of exciting new flavors, consistent product development, and innovation attract consumers and are attributable to the increased demand for gourmet flavored RTE popcorn. Sea salt flavor, for instance, is becoming increasingly popular, and Hebei Cici Co. Ltd. is capitalizing on this trend with its Delight Sea Salt Popcorn. Companies in the RTE popcorn industry are taking steps to increase market share with their attractive product packaging, diverse product portfolio, and promoting products on online platforms.