The US popcorn market is expected to reach $3.72 billion in size by 2024, and $4.87 billion by 2029, with a compound annual growth rate of 5.56% during the forecast period (2024-2029). In the US, popcorn is considered to be one of the healthier snack options. It contains various nutrients such as folic acid, niacin, riboflavin, thiamine, pantothenic acid, vitamins B6, A, E, and K. Additionally, popcorn contains no cholesterol or fat. Therefore, the consumption of popcorn in the country has increased. The increasing disposable income, growing workforce, and the trend of carrying snacks on the go are driving the market growth. Consumers choose to consume popcorn in different occasions such as parties, movie theaters, and other celebrations. Furthermore, the increasing penetration of these products in the market has made it convenient for a large portion of the population to have easy access to portable snack options.

Due to the shift in consumer habits advocating for frequent small meals, consumers tend to purchase popcorn more frequently, which is expected to drive the market growth soon. Overall, Americans are interested in the taste and mix of popcorn. January 19th is celebrated as National Popcorn Day in the US due to its availability and various flavors, making popcorn a very popular snack in the country. Market participants are innovating new flavors for popcorn, including a variety of gourmet flavors, gingerbread flavors, and seasonal flavors. For example, in October 2022, Opopop launched a new line of flavors, including limited-edition flavored popcorn kernels. Flavors include fancy butter, salty caramel, and cocoa mint.