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Exporters will have the opportunity to showcase high-quality pork from the UK in the valuable Chinese market next week at Asia’s largest food and beverage exhibition.
The Agriculture and Horticultural Development Board (AHDB) will once again participate in SIAL China, an important exhibition that sets a benchmark for overseas companies to enter the Asian market.
Due to continuing travel restrictions, the AHDB booth will be hosted by its representative in China, Holly Chen, and the team of British pork exporters in China will also participate.
By participating in the exhibition, AHDB hopes to add value to farm companies and continue to promote red meat exports to the country.
This is a very important event. It provides a valuable opportunity for British exporters to communicate and allow us to showcase our pork to many key influencers and importers.
“Despite the challenges faced last year, China is still our main market for pork exports. AHDB is committed to exploring all potential opportunities in the region and continuing to develop a strong relationship to support UK-China trade.”
As part of its ongoing export activities in China, AHDB will also host a media event on May 21. The event will taste four British pork dishes prepared by Chef Su at the Sofitel Hotel in the Chinese media. .
In addition to tasting pork from the UK, participants will also have the opportunity to learn more about UK pork production through a virtual greeting from Jonathan Eckley, head of AHDB Asia Pacific. Related story The British government will establish a special tuberculosis interferon-γ testing laboratory
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Post time: May-21-2021