Indiam popcorn snack food channel,
snack food popcorn,

Features

A perfect blend of sweet warm caramel and just the right pinch of sea salt for a flavor explosion. Delicious, dark and robust with dark brown sugar as the star.

1. Selected raw materials Indiam Popcorn is made from imported mushroom corn, high quality maltose syrup and imported premium caramel to ensure a natural and sweet taste.
2. Healthy Pursuit We use of natural oil palm kernels extracted from low-fat, low-calorie vegetable oil to ensure the health of our products.
3. Natural and delicious Healthy raw materials, round and full balls, crisp taste , bright color, no hard cores without dregs.
4. Unique technology Indian popcorn has advanced automatic production line, using light roasting modern technology, the expansion is just right, the ball is round and full, slagging completely
Here’s a popcorn to serve on almost any occasion. Perfect for keep a batch on hand to serve guests.
Perfect for Hampers, Speciality Food Shops, Delicatessens, Cinemas, Theatres，and perfect for Gift Stores, Speciality Food Shops and E-Commerce Sites.

For export container info

Carton Net weight : 3.54 kg
Carton around : 0.06 cbm
20FT: 430ctn
40GP : 900ctn
Cups Packsize: 53 x 33×34(cm)

Channel
China Market Validation

Survey of 6,114 large supermarkets in China, 5,525 selling Indiam popcorn .

A supermarket sells 280,000 more during a single sale

A total of 6.3 million barrels sold in 2019

Channel name: Yonghui, Beiguo, Carrefour, 711, etc.

(for market planning)
Enter the mainstream supermarkets and grocery stores and convenience stores, the initial category and product awareness are insufficient, through the mainstream channels to cover a full range of scenes with a large number of consumer contact and make up for it, and gradually enter the mainstream consumer vision to establish consumer awareness.
Starting from the capital city or economic center, and radiating to the surrounding area.

Positioned as a mid-range snack food, “want to eat healthier” as the product positioning, using highly creative and eye-catching advertising to deepen consumers’ impression, expanding the brand connotation through social network platforms, and opening online channels.

Adoption Strategy

1. Take me on a spring trip during Chinese New Year
2. World Cup Popcorn
3. Gifts for the start of the school day
4. Community Cup
5. Chinese New Year Lucky Cup
6. Coca-Cola co-branding
7. Chopper Auto co-branding
8. Featured Indian mini show

Dual brand or dual line products
1. low-end low-price volume, mainly to open the market, training users to consume bucket popcorn habit.
2. mid-range punch profits, according to the local brand adjustment, price and quality to do to become the standard of the product.

Brand spokesperson: ## Psychological Marketing Using Fans

Marketing event: an Indian mini-show, image roadshow, Latin-inspired dancing and image and brand fit. (Dancing Figure)

Advertise to the internet: google, yahoo, youtube, twitch anchors, etc.

Establish contact with the players of games such as lol, pubg, and other games, such as catching up on dramas, staying at home, and so on.

Launch activities according to the hotspots and festivals, such as: spring tour activities with free backpacks, Chinese New Year lucky character packaging, and adjust the activity policy according to the market.

Competitive Advantages
A first in the low-temperature baking process for better taste.
The appearance is highly recognizable and portable.
Own Brand + Own Factory + Marketing + Professional Services

Our popcorn own brand is :  INDIAM 
Our INDIAM Popcorn is top brand and very famous in Chinese market 
All the INDIAM popcorn is gluten-free ,GMO-free and zero-trans fat
Our non-GMO kernels are sourced from the best farms in the world
We got highly recognize by our JAPAN customers and we already built steady long-term cooperation .They are very satisfied with our INDIAM popcorn .

Hebei Cici Co.,Ltd
ADD: Jinzhou Industrial Park,Hebei ,province,China
TEL: +86 -311-8511 8880 / 8881

Oscar Yu – Sales manager
Email: oscaryu@ldxs.com.cn
www.indiampopcorn.com