indiam popcorn channel for china market,
Popcorn,

Popcorn  Story

Every year on the second day of the second lunar month, dragon head Festival, also known as the dragon head Festival, is a traditional Chinese folk festival. Many legends of dragon head Festival are related to diet.

Dragon head Festival and popcorn legend dragon head festival originated in Fuxi’s era, Fuxi “heavy farming mulberry, business farming”, every year on the second day of February “Huang Niang send rice, Yu Jia

Pro farming.”. Later, Huangdi, Tangyao, Yushun and Xiayu followed Fuxi’s example.

By the time of King Wu of Zhou Dynasty, a grand ceremony was held on the second day of February every year, calling on all civil and military officials to cultivate in person. On the second day of February, there was a saying that “lead the dragon to smoke the insects” in order to drive away the poison and avoid the disease.

For example, eating dumplings is called “dragon ear”, eating rice is called “dragon son”, eating wonton is called “dragon tooth”, and steaming cake is also called “dragon scale cake”. Every family also has to eat spring cakes, fried oil cakes, pork head meat and popcorn to “pick the dragon head” and “eat gentian”, to celebrate the golden bean blossom, the Dragon King ascends to heaven, the clouds and rain rise, the grain harvest and the peace of the country and the people.

Here’s a popcorn to serve on almost any occasion. Perfect for keep a batch on hand to serve guests.
Perfect for Hampers, Speciality Food Shops, Delicatessens, Cinemas, Theatres，and perfect for Gift Stores, Speciality Food Shops and E-Commerce Sites.

For export container info

Carton Net weight : 3.54 kg
Carton around : 0.06 cbm
20FT: 430ctn
40GP : 900ctn
Cups Packsize :53 x 33×34(cm)

How popcorn works

Take the right amount of corn (or rice) into the popcorn pot, and seal the top cover, and then put the popcorn pot on the stove to rotate continuously to make it evenly heated, you can explode delicious popcorn.

This is because in the process of heating, the temperature in the pot is rising, and the pressure of the gas in the pot is also increasing. When the temperature rises to a certain extent, the rice grains will gradually become soft, and most of the water in the rice grains will become water vapor. Due to the high temperature, the pressure of water vapor is very high, which makes the softened rice grains expand.

But at this time, the pressure inside and outside the rice is balanced, so the rice will not explode in the pot. When the pressure in the pot rises to 4-5 atmospheres, the top cover of the popcorn pot is suddenly opened, the gas in the pot expands rapidly, and the pressure decreases quickly, which makes the pressure difference between the inside and outside of the rice grain larger, resulting in the rapid expansion of high-pressure water vapor in the rice grain, and the instant explosion of the rice grain is popcorn.Channel
China Market Validation

Survey of 6,114 large supermarkets in China, 5,525 selling Indiam popcorn .

A supermarket sells 280,000 more during a single sale

A total of 6.3 million barrels sold in 2019

Channel name: Yonghui, Beiguo, Carrefour, 711, etc.

(for market planning)
Enter the mainstream supermarkets and grocery stores and convenience stores, the initial category and product awareness are insufficient, through the mainstream channels to cover a full range of scenes with a large number of consumer contact and make up for it, and gradually enter the mainstream consumer vision to establish consumer awareness.
Starting from the capital city or economic center, and radiating to the surrounding area.

Positioned as a mid-range snack food, “want to eat healthier” as the product positioning, using highly creative and eye-catching advertising to deepen consumers’ impression, expanding the brand connotation through social network platforms, and opening online channels.

Adoption Strategy

1. Take me on a spring trip during Chinese New Year
2. World Cup Popcorn
3. Gifts for the start of the school day
4. Community Cup
5. Chinese New Year Lucky Cup
6. Coca-Cola co-branding
7. Chopper Auto co-branding
8. Featured Indian mini show

Dual brand or dual line products
1. low-end low-price volume, mainly to open the market, training users to consume bucket popcorn habit.
2. mid-range punch profits, according to the local brand adjustment, price and quality to do to become the standard of the product.

Brand spokesperson: ## Psychological Marketing Using Fans

Marketing event: an Indian mini-show, image roadshow, Latin-inspired dancing and image and brand fit. (Dancing Figure)

Advertise to the internet: google, yahoo, youtube, twitch anchors, etc.

Establish contact with the players of games such as lol, pubg, and other games, such as catching up on dramas, staying at home, and so on.

Launch activities according to the hotspots and festivals, such as: spring tour activities with free backpacks, Chinese New Year lucky character packaging, and adjust the activity policy according to the market.

Competitive Advantages
A first in the low-temperature baking process for better taste.
The appearance is highly recognizable and portable.
Own Brand + Own Factory + Marketing + Professional Services

Our popcorn own brand is :  INDIAM 
Our INDIAM Popcorn is top brand and very famous in Chinese market 
All the INDIAM popcorn is gluten-free ,GMO-free and zero-trans fat
Our non-GMO kernels are sourced from the best farms in the world
We got highly recognize by our JAPAN customers and we already built steady long-term cooperation .They are very satisfied with our INDIAM popcorn .

Hebei Cici Co.,Ltd
ADD: Jinzhou Industrial Park,Hebei ,province,China
TEL: +86 -311-8511 8880 / 8881

Oscar Yu – Sales manager
Email: oscaryu@ldxs.com.cn
www.indiampopcorn.com